Hey,

If you identify as a white hat SEO or a black hat SEO, you're an idiot.

Why?

Watch this video and I'll explain:

https://www.matthewwoodward.co.uk/seo/white-hat-seo-vs-black-hat-seo/

So the next time you see anyone label themselves as a white hat SEO or black hat SEO…

…make sure you tell them they're an idiot and send this video to them to prove it.

- Matthew Woodward